Elmo McElroy can be a streetwise American master chemist who heads to England to sell his special new formula - a powerful, blue concoction guaranteed to help you'the state' McElroy's new product delivers a feeling 51 times more powerful than any thrill, any pleasure, any high in history. But his plans for a quick, profitable score go comically awry when he gets stuck in Liverpool and becomes entangled in a bizarre web of Doubledealing and double crosses.